The Commission has been made aware that licensees may be benefitting from affiliate advertising models which offer free-to-play versions of real money games on their websites without the necessary accompanying age verification of users. The LCCP changes on age verification on 7 May mean that remote licensees must now ensure that they have verified the age of any customer before the customer can access the licensee’s free-to-play games.
We would like to clarify the matter of free-to-play games being available through gambling affiliates. Free-to-play games being available through gambling affiliates
